Raluca is a marketing professional with over 20 years of experience in the
Brand management and global marketing. She has the
passion for innovative concepts, programs and brands with
social impact. In 2012, Raluca set up the “Social Innovation” department, a new pillar of global marketing at Red Bull. Focused on the idea of “giving people and ideas wings”, both a comprehensive development program and academies for grassroots social entrepreneurs have been developed on 4 continents. Raluca underwent an entrepreneurial transformation and also co-founded Urban Monkey – a brand of central social importance. Raluca wants to further leverage her experience, bring expertise and catalyze the power of the marketing and business world to change the narrative on social impact (CSR 2.0) and contribute to the education and development of a new generation.